Britain's Most Popular Sports

The national governing bodies of Britain's most popular sports will continue to make their major events available on free-to-air television.


Cricket, football, golf, tennis and rugby union and league have re-signed a voluntary code first set up in 2009.This means free-to-air broadcasters like the BBC will be given access to highlight packages, at the very least.It also commits these sports to allocating up to 30% of their broadcast deals for grassroots projects.
The code of conduct was established by the Sport and Recreation Alliance, an umbrella organisation of more than 300 bodies, and it is overseen by the Sports Broadcast Monitoring Committee, chaired by former Channel 4 executive Sir David Scott."The code makes the best sporting events available to everyone, regardless of their ability to pay," said Scott.
"It also makes clear the link between the success of these blue-riband events and a healthy participation base."In the last available financial year, sports bodies that are full signatories reinvested at least £135m in grassroots sport."Among the areas the code defines as investment in grassroots sport are youth programmes, community facilities and coach and volunteer training.

CRICKET

The rise of Twenty20 leagues around the world has been a trend in cricket for the best part of a decade. In February 2016, the Pakistan Cricket Board joined the party, successfully launching the Pakistan Super League, a five-team franchise-based tournament. Islamabad United won the first tournament, which was played in the United Arab Emirates. Nielsen Sports was engaged as the PCB’s consultant on the tournament.

NAILA BHATTI, PSL’s Marketing Director

We always think about how to make a tournament better and bigger! One of the reasons we work with Nielsen Sports is to help us make that happen. We are doing various different things this time: one is the launch of an official fan club, where we are working with one partner to provide an affordable travel package for our fans to go to Dubai for PSL 2.



UEFA Champions League Final

28th May, the day of the all-Madrid UEFA Champions League final, was football’s biggest day 


online during 2016, according to Nielsen Sports’ Digital Pulse tool. Digital Pulse analyses the social media accounts of over 750 teams and leagues across seven sports in eleven international markets to define with greater precision the global share of voice of sports, teams and events.Football generated nearly four million online mentions on that day to head the list of the sport’s most talked-about days in 2016. Key days during UEFA Euro 2016 were next, including the final, England’s dramatic exit against Iceland and the opening game. Sixth on the list was 2nd May, when Leicester City were crowned Premier League champions without even playing as challengers Tottenham Hotspur drew 2–2 with Chelsea.


window.setTimeout(function() { document.body.className = document.body.className.replace('loading', ''); }, 10);